Rubicon started its business focusing on PCO and PEO that mostly surrounds its activity in the MICE Industry. As it grows, increasing demand and more facing a more saturated and highly competitive market, the company gains its momentum by restructuring it self and positioned it self more strategically in the market.

The company is gaining momentum by restructuring and positioning itself more strategically in the market. The company adds specialization in Strategic Business Development and additional divisions such as General Supplier and Medical Devices, Adds new and specialized partners, therefore, serves more clients in various business segments.